Now, evidently firms are starting to get even craftier with their green-ish methods, the definition of greenwashing is increasing—and spurring new phrases, in flip.
What Precisely Is Greenwashing?
“Similar to all the pieces else, in case you’re a public firm and also you wish to make claims about how your small business is doing, it’s topic to an entire host of guidelines and laws from the Federal Commerce Fee,” says Hollender. “We want those self same guidelines and laws from the FTC so we don’t confuse folks greater than they’re already confused.”
As greenwashing evolves, new phrases are rising to explain up to date iterations of the unique strategy—and, in the end, additional complicated the matter at hand. Right here, three latest mutations of greenwashing.