The High 3 Methods to Shrink Your Trend Footprint—Based on thredUP’s Trend Footprint Calculator

The round economic system is all about collective participation—however that doesn’t imply that private actions don’t play a significant function. Based on thredUP’s 2022 Resale Report, 63% of Gen Z and Millennials imagine they will scale back their particular person footprint. Step one towards that objective? Elevated consciousness across the environmental results of our procuring habits.

“As folks change into extra conscious of trend’s environmental influence, it turns into tougher to chop by means of the noise round sustainability and perceive what actions make an actual distinction within the face of greenwashing,” says Madeline Cronin Aaronson, Director of Model at thredUP.

To assist additional the narrative round sustainability and secondhand procuring, thredUP labored with Inexperienced Story Inc. to develop its Trend Footprint Calculator, a quiz that helps clients infuse their styling expertise with extra environmental consciousness than ever earlier than.

What Is the Trend Footprint Footprint Calculator?

thredUP’s Trend Footprint Calculato is a personalised instrument that provides shoppers insights on the carbon footprint related to their trend habits and offers easy, actionable steps to cut back their environmental footprint.

“In three minutes, you’ll reply ten questions on the way you put on, care, and store in your garments, and the calculator will present you in case your habits are as sustainable as you assume,” explains Aaronson. “The quiz additionally reveals the way you stack up in opposition to others, together with actionable methods to reduce your influence. We hope the quiz demonstrates that small steps at scale can in the end assist struggle trend waste and decelerate the cycle of manufacturing.”

The data that made the Trend Footprint Calculator presents a reasonably clear image of on how our trend habits stack up—and never all of our actions have an equal influence. Although most shopper habits lead to emissions of some sort, shopping for objects secondhand makes your buy a extra sustainable one. As all the time, although, there’s extra that may be carried out.

Right here, 3 ways to reduce your style-centric emissions, as dictated by knowledge from thredUP’s Trend Footprint Calculator.

3 Methods to Shrink Your Trend Footprint

1. Purchase 50% of Your Garments Secondhand

“Purchasing secondhand avoids the carbon, waste, and water footprints generated from producing new clothes,” says Aaronson. “The truth is, shopping for—and carrying—secondhand garments as an alternative of recent reduces carbon emissions by a mean of 25%.”

2. Reuse and Rewear

A bit of additional thought and energy can preserve your garments in rotation and out of the landfill. Begin by looking for new styling approaches that make previous items really feel new once more, and mending broken clothes to extend its lifespan.

If the time has come to half methods with a chunk, decide to donate (do your analysis to find out the right venue) or consign your clothes to assist it discover a new closet and a second life.

3. Keep away from Returns

In 2021, round $218 billion of products purchased on-line have been returned—and sadly, a lot of these returns are destined for the landfill. One of the best ways to keep away from contributing to this downside is to observe aware procuring. “Store with intention,” says Aaronson. “Know your measurements, and establish garments you have got that pair properly together with your new buy.”